Let’s rewind the time back to
nearly 400 years ago, when King Charles II of England promulgated a decree to
set the dressing standard for English court, which included breeches, a gown, a
vest and a scarf. And later it, without any doubt, was followed by the general
public and became the most popular dressing for men at that time. In other
words,such a dressing model had become a widely recognized code.
Three hundred years later, the
widely recognized dressing standard has become suits, which carry a sense of
male temperament and professionalism. The best suits were made in Savile Row,
which were unique and each and every stitch was specially designed for you.
Later, suits were mainly made up of Made-to-Measure and Ready-to-Wear.
However, the setting of perfect
men can sometimes be quite boring, while roughness and wildness can make them
look more mysterious and playboy-like. They may wear thick woven sweaters and
riding boots,while spending a weekend with their sweethearts in a farm
riding,walking, drinking butter beer and lighting up a cigarette.
At some point, tobacco has been
endowed with a poetic nature. Boys who are fond of rock and roll get infatuated
with the feeling of having a cigarette in mouth all the time, poets never
forget to light one while reading a piece of artistic work, meanwhile, inside
high-rise buildings of the urban forest, there is always a cluster of men in
suits gathering around sharing cigarettes. And don’t forget, other than
lipsticks, you can always find carefully placed cigarettes inside the bags of
french women who dress in their leather coats and pointy high heels.
Tobacco, at this time, has become
a symbol of emotion, which carries a mixture of joy and sorrow, disappointment
and wrath. Smoke can never take away our emotions, on the contrary, it may be
our young and aggressive hearts that might drift away along with it.
Tradition, under this context,
can be two-fold in a contradictory sense. New things replacing old,
undoubtedly, is the most fundamental rule governing the world. While those
decayed and demagogic traditions are gradually abandoned by the times, others
which carry a sense of sentimental feelings may sustain in a different form.
This is why we have to face the
future and the unknown, however, no matter how the time evolves, we should
always remain true to our original aspiration.
Within the new age characterized
by information explosion, as well as the domination of We Media and New Media
index upon people’s living states and habits, we have developed a much stronger
and faster way to survive.
Papers are replaced by e-books,
gasoline cars are replaced by eletromobiles, gentlemen from the new age tend to
hunt for novelty and thus lead the trend in a reverse way and exert influence
upon the times. Under this condition, E-cigarette, without any doubt, will be
there next choice.
Bustle and noise filled the
1980s. Rock and electronic music were intertwined, artists and socialists
marched on the street together, while the underground was a scene of debauchery
and party every night. You can easily locate a prestigious celebrity in Studio
54, as well as super models and girls and boys, with a cigarette in the mouth
and a cup of cocktail in the hand. Tobacco, along with alcohol, has basically
become the food of the times. And then it came the 1990s, which swept away all
of the scenes like a flood, while the trend of minimalism and pragmatism has
become the prevailing new fashion. Boys and girls began to burn away their
embroidery and exaggerate oversize Disco dress, throwing fustian into the fire,
and then dress in suits to to show their capabilities in work.
However, in this new age, those
new gentlemen and men have chosen a much healthier and more compromised way of
life together---E-cigarette, which demonstrates a new style, a sound balance
between restraint and enjoyment after meticulous selection. It is just like a
Utopian world, in which you place your comfort and hope on a fresh new
revolutionary invention, while it can provide more choices. The comfort, which
is more than its formal sense, is another enjoyment directly connected to your
heart, and more importantly, you can select your own favorite flavor in this
This is a game for you to
exchange chips, you can choose not to change, or choose to try the most novel
Of course, if you are a female,
it is much cooler. Dressing in YSL’s Le Smoking, with an E-cigarette in your
hand, you will be the next heroine of the new version of Blade Runner.
The design of E-cigarette is
meticulous, just like a full custom suits. It is pure and elegant, decorated
with differentiated polishing and fogging surface treatment. By virtue of its
interpretation of classics of the new and old times as well as eternity,
E-cigarette will deliver a strong and delicate charm in your hand, the accurate
power is surrounded by stainless steel, it is not so much a cigarette for a new
epoch as a new plaything owned by a gentleman.
Everyone has its own rules, which
will evolve under different historical backgrounds, subjective worlds and
social standards. In the new age, a fresh new and healthy life style has become
the leading fashion, Under the prerequisite of quality guarantee, flavor has
become the utmost important. And Eamon Lee, will be a quite good key for you to
open the new age.
Navy blue, a color between blue
and black, a mixture of different features, perfectly interprets the philosophy
of Eamon Lee. It is a color which is closer to the deep sea, conveying a
feeling of endless inclusion.
The best of old and new, choose
an extreme way to honor tradition and innovate the future. To start a new
epoch, let’s start from Eamon Lee.